Daylite | Institute of Practitioners in Advertising

DayLite is an innovative new dashboard tool designed and developed by TEKJA that offers a visual and easy access to TouchPoints, a vast survey dataset collected by the Institute of Practitioners in Advertising (IPA) that includes detailed half hourly information about the daily habits and media usage of 50,000 participants. Users of the tool can quickly sift through, drill down and analyse 100s of variables, profiling the patterns of standard audiences as well as custom audiences that can be added on request.

The tool is available via IPA subscription. More information here.

ClientInstitute of Practitioners in AdvertisingOutputInteractive map, micrositeYear2018